Sunday 28 June 2015

How effective is your website

Read this article on how the look of a website can impact on the number of customers that visit and revisit - usually to purchase a product or service online. What do you think were the key messages in this article?

9 comments:

  1. This article conveys key messages and the importance of the appearance of the website. The appearance of a website is extremely important as it helps attract customers, it makes sure that the customers stay interested and it makes it much more likely for the customer to revisit the page. There are millions of websites all over the internet, which means having a website that is attractive to customers will make your website stand out and make it a website for customers to remember, thus customers will be interested and will revisit. The key messages that are spread throughout this article are about the use of images in a website. It portrays the fact that images are very influential towards the success of your website and that the type of images you use is important. The types of images this article advises people to use is high quality and large images, images should have a human touch and that they should be authentic images not ones that look staged. The articles key message is that images play a great role in a websites success and the appearance of a website is paramount.

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  2. - A website with picture is visually more attractive and enticing.
    - As the speed of internet is increasing, people will expect higher expectations for the websites and therefore websites need to look professional and polished.
    - The quality of the picture can contribute to the visitors view of the site as well as pictures of regular people instead of stock photos to make the site more humanized.
    - Larger pictures on online shops have also attracted more visitors as reassurance to the quality of their products.
    - Images that show trustworthiness increases the guests assurance with the site and will more likely gain more visitors.

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  4. The article’s key messages were based around the fact that visuals on the homepage are extremely important for a successful website. It states that as average internet speed globally has risen, it is beneficial for website designers to create visually enticing websites that will attract customers. Simple visual effects like rotating images and background images can help the website attract more customers. Replacing stock, staged images with high quality pictures of real life people and products also increases the success of a website, for the website becomes more humanised. The size of images also affects the amount of customers attracted, for larger images make a website more successful. But with this being said, the large image has to be placed within context – random images will make the visitor confused. Visuals like these help to make the website significantly more appealing, and therefore visitors to the site are more likely to come again.

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  5. The main point of this article is to inform about why the use of images is so important to a website's success, especially in business. some of the key points the author of the article wrote about were:
    - Viewer counts significantly rose on specific websites due to the addition of images.
    - Not only do you have to just have images on your page, but for top conversion rates, the images have to be of high quality and with a human touch that people can relate to. This humanizes the site leading it to be thought of as a trustworthy source, however at the same time a company must make sure that their images are also relevant.
    -Staged stock images will not do well on a business site as it leads visitors to think of the website as 'shady' or untrustworthy.
    - The size of an image can deeply effect the success of online shops as larger, higher resolution images lead customers to believe that what they are shown is what they are going to receive.

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  6. The key messages within the article is the importance of using images and other visual formats to improve the effectiveness of websites. The author of this article used statistics and studies of businesses who improved their websites by including more images noticed a rise in views which as a result improved their sales and reputation. The article explains that the context, size and quality affects the mood and thoughts of the customers. Thus, creating visually enticing websites with various images can inform, persuade and assure customers while they are on the site.

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  7. The key messages within the article is the importance of using images and other visual formats to improve the effectiveness of websites. The author of this article used statistics and studies of businesses who improved their websites by including more images noticed a rise in views which as a result improved their sales and reputation. The article explains that the context, size and quality affects the mood and thoughts of the customers. Thus, creating visually enticing websites with various images can inform, persuade and assure customers while they are on the site.

    ReplyDelete
  8. The article informs the reader of the necessity of using visuals and images in creating websites especially for businesses. Visuals are important in creating and keeping an audience or viewers. This is because having visuals on your websites makes it more interesting and attract more viewers. As the internet speed goes up, it is expected that websites stat to look better and this can be achieved by adding visuals and images.

    ReplyDelete
  9. The article informs the reader of the necessity of using visuals and images in creating websites especially for businesses. Visuals are important in creating and keeping an audience or viewers. This is because having visuals on your websites makes it more interesting and attract more viewers. As the internet speed goes up, it is expected that websites stat to look better and this can be achieved by adding visuals and images.

    ReplyDelete