Read this article on how the look of a website can impact on the number of customers that visit and revisit - usually to purchase a product or service online. What do you think were the key messages in this article?

This article written by Ian Mcgrath has clearly stated the reasons why the visuals of a website impact the amount of webviews the website may/ or may not receive. The key messages in this article are: 
- a website is much more welcoming when in includes images 
- it gives the viewer the effect that they will be able to learn a lot on this site. 
- As the speed of the internet has sped up there will be many more uses therefore, websites must be profession and useful as lots of people will be visiting it.